If there was ever a marriage made in marketing heaven it has to be using hemp for blue jeans. So it’s no surprise that Levi’s — who else? — would start using hemp fiber to make jeans. If you’re running a CBD store or department in your store and you can handle fashion apparel, this one is a no-brainer.
Here are more details: https://sourcingjournal.com/topics/sustainability/levis-cottonized-hemp-sustaining-voices-denim-wellthread-outerknown-water-less-215679/
