If you’re like most people in the retailing business, you’re probably trying to figure out what kind of a holiday shopping season it’s going to be. In this year of incredible uncertainty, it’s a real puzzle to try to put together. A few things are clear: it’s going to start earlier than ever — this week in fact — and it’s going to be very much an e-commerce season although physical stores will still see good business if they strategize their plans well.
I recently did a video session with Springboard Future’s Tom Mirabile — a good site to follow by the way in case you want to keep up with design, product and business trends — on holiday. I think it could be worth your time to check it out: https://springboardfutures.com/2020/10/06/springboard-spotlight-with-warren-shoulberg-the-spirit-of-christmas-future-is-here/
