As more and more of the big boys in retail move into the health and wellness space, it opens up opportunities for both suppliers selling CBD products and specialty retailers in the category who now have the validation of national brands for the product. It’s a win-win and competing retailers shouldn’t be intimated by these large companies selling CBD. It just creates all kinds of interesting situations for the smart players.
Here’s more on how big chains are finding wealth in health from a new story I just did for Forbes.com: https://www.forbes.com/sites/warrenshoulberg/2020/11/15/walmart-kohls-rite-aid-and-others-look-for-wealth-from-health/?sh=3e348b1f16ad
