What do McDonald’s McRib sandwiches and the retailing business have in common? Turns out more than you would think…other than the red, sticky sauce. The big fast fooder has found a way to drive traffic to its restaurants for limited-run product offerings, a marketing stunt that more retailers should embrace. Some already do: off-pricers, Target, H&M to name a few. But it’s something any retail business can latch on to as a terrific strategy.
Read more about McRib-tailing in my new Forbes.com post: https://www.forbes.com/sites/warrenshoulberg/2020/12/06/mcrib-tailing-what-retailers-can-learn-from-mcdonalds-mcrib/?sh=4344f6554561